What the hell is Lorem Ipsum?

Lorem ipsum dolor sit amet, consectetur adipiscing elit – dexterous text or gibberish – and designed to fit snapshots, designs, brochures, magazines, ads, websites, etc. – until the final true text is read.

Why not put another real text in the sketch?

If at the design sketch stage the relevant text does not yet exist, it is not recommended to place any other real text. This is because when you present a sketch with real readable text, the viewer will automatically start reading the text, and if the content of the text is not relevant to the work displayed – this will distract him from the design.